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Trade Marketing, Category Management, and Shopper Marketing by Rene Schmutzler (2016, Trade Paperback)
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René Schmutzler describes how different manufacturers have solved this challenge. He identifies organizational clusters through qualitative field research. It is targeted at academics, students, and managers interested in sales and marketing research.
- Buy it nowTrade Marketing, Category Management, and Shopper Marketing: Organizational
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About this product
Product Identifiers
PublisherTredition Verlag
ISBN-103732380106
ISBN-139783732380107
eBay Product ID (ePID)224337327
Product Key Features
Book TitleTrade Marketing, Category Management, and Shopper Marketing
Number of Pages252 Pages
LanguageEnglish
TopicGeneral
Publication Year2016
IllustratorYes
GenrePolitical Science
AuthorRene Schmutzler
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight14.4 oz.
Item Length9.6 in
Item Width6.7 in
Additional Product Features
Intended AudienceTrade
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