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Brand Mascots : And Other Marketing Animals by Stephen Brown (2015, Trade Paperback)
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ISBN-13: 9781138825079, 978-1138825079. Tony the Tiger. The Pillsbury Doughboy. The Playboy bunny. Mascots are one of the most widespread modes of marketing communication and one of the longest established.
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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138825077
ISBN-139781138825079
eBay Product ID (ePID)224548281
Product Key Features
Number of Pages300 Pages
Publication NameBrand Mascots : and Other Marketing Animals
LanguageEnglish
Publication Year2015
SubjectMarketing / General, General, Personality, Advertising & Promotion, Marketing / Research
TypeTextbook
Subject AreaPsychology, Business & Economics
AuthorStephen Brown
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight16 oz.
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceCollege Audience
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