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Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making by Jaap E. Wieringa, T. H. A Bijmolt, Peter Leeflang and Koen H. Pauwels (2016, Trade Paperback)
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ISBN-13: 9781493940875, 978-1493940875. Modeling Markets. Its primary focus is on models that can be used by managers to support marketing decisions. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
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About this product
Product Identifiers
PublisherSpringer New York
ISBN-101493940872
ISBN-139781493940875
eBay Product ID (ePID)225562021
Product Key Features
Book TitleModeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making
Number of PagesXiv, 408 Pages
LanguageEnglish
TopicMarketing / General, Operations Research, Management
Publication Year2016
IllustratorYes
GenreBusiness & Economics
AuthorT. H. a Bijmolt, Jaap E. Wieringa, Peter Leeflang, Koen H. Pauwels
Book SeriesInternational Series in Quantitative Marketing Ser.
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight30.7 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
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