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Strategic Marketing Planning by Richard M. S. Wilson and Colin Gilligan (2015, Hardcover)
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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. Changing corporate perspectives on the role of strategic marketing activity.
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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138133957
ISBN-139781138133952
eBay Product ID (ePID)225592317
Product Key Features
Number of Pages576 Pages
Publication NameStrategic Marketing Planning
LanguageEnglish
Publication Year2015
SubjectMarketing / General, General, Management
TypeTextbook
Subject AreaBusiness & Economics
AuthorRichard M. S. Wilson, Colin Gilligan
FormatHardcover
Dimensions
Item Weight16 oz.
Item Length9.8 in
Item Width7.5 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
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