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British Rail Designed 1948-1997 by David Lawrence (Hardcover, 2016)
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British Rail Designed 1948-97 is about the design successes, and failures, of Britain's most extensive state-sponsored industry. It is a story of people and ideas, movement and design, speed and colour. In a few years every aspect of the railway system, from printed materials to vehicles and buildings, was re-conceived and re-branded by the leading British industrial designers of the mid-twentieth century: individuals and teams who styled much of modern Britain's environment and consumer goods. Design is about why things look like they do, to do what they do, and it is about things looking aesthetically right: with good proportions, and parts in good relation to one another. This is a comprehensive study of the crafting, operation and marketing of a national transport system, by which four.
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About this product
Product Information
The unique character of British Rail was the outcome of outstanding design work from teams of engineers, architects and designers over many decades. Every aspect of Britain's railways became part of the corporate design, not only its locomotives, trains and rolling stock, but also uniforms, liveries, posters etc. Inspired by Brian Haresnape's cult classic of the late 1970s, this new book tells the complete story of BR design and branding right up to the late 1990s. It covers firstly the challenge of nationalisation and corporatisation, then the complete branding of the network to include trains, rolling stock, staff, architecture, the development of BR corporate identity and then on to the 1990s when denationalisation brought a new requirement for design diversification. This beautiful book will be enjoyed by all those with an interest in commercial design and branding, as well as enthusiasts of the British Rail era.Product Identifiers
PublisherCrecy Publishing
ISBN-139780711038370
eBay Product ID (ePID)225717932
Product Key Features
Book TitleBritish Rail Designed 1948-1997
AuthorDavid Lawrence
FormatHardcover
LanguageEnglish
TopicRailway
Publication Year2016
Number of Pages240 Pages
Dimensions
Item Height280mm
Item Width210mm
Additional Product Features
Title_AuthorDavid Lawrence
Country/Region of ManufactureUnited Kingdom
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Ratings and reviews
Most relevant reviews
- 13 Mar, 2017
Inciteful.
Although similar in style to books by the late Brian Haresnape, and particularly James Cousins/ Danish Design Council, this book fills out the bones. Ian Allan who have had a patchy output recently has produced a really interesting top quality, attractive,well produced book on the various design aspects of the former BR. Very well researched by David Lawrence and with many relevant reproductions, this book will appeal to a very wide audience. All aspects of the railway design are covered very well, and open the readers eyes to an aspect sometimes taken for granted; if acknowledged at all. I learnt that when BRCW were designing "Lion", they eschewed outside design advice: this was their last chance to save the company and you would expect that they would embrace advice-but no. Instead they brought out something resembling a den put together with boards and corrugated iron then painted white! White in the steam age? English Electric also tended to go their own way: compare the look of a class 50 to a class 47! Further than that, British companies often ignored the brief: is it any wonder they could not sell their products elsewhere? On page 145 the authors description of the DP2 title is contentious, but that is no problem. Very highly recommended and a great read.Verified purchase: YesCondition: New
- 24 Oct, 2019
Style guide
A wonderfully illustrated book on BRs style and marketing.Verified purchase: YesCondition: New
- 12 Jun, 2024
All perfect. Thank you +++AAA+++
All perfect. Thank you +++AAA+++Verified purchase: YesCondition: New
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