Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings by Robert E Gunther, Paul Schoemaker (Paperback / softback, 2016)
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What manager is not anxious about the future?. We live in a white-knuckled age of rapid technological change and global instability. It is where the greatest opportunities are. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity.