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The Wood That Doesn't Look Like an Elephant: The Chase by Ben Casey (Hardcover, 2018)
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£33.62
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30 days return. Buyer pays for return postage.
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There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: “I just cut away the wood that doesn’t look like an elephant.” The craftsman’s seemingly simple tale has remained the doctrine of creative agency The Chase for 30 years; from strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being. To illustrate the breadth and diversity of their work, the book is structured into the categories found in design award annuals, but inverted so as to showcase the work of one agency over three decades.
