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Rhetoric of Logos : A Primer for Visual Language by Eduard Helmann (2016, Trade Paperback)

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By Eduard Helmann, Brian Switzer. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Rhetoric of Logos. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.