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Reframe the Marketplace : The Total Market Approach to Reaching the New Majority by Jeffrey L. Bowman (2015, Hardcover)
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ISBN-13: 9781119100256, 978-1119100256. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101119100259
ISBN-139781119100256
eBay Product ID (ePID)225937868
Product Key Features
Book TitleReframe the Marketplace : the Total Market Approach to Reaching the New Majority
Number of Pages192 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / General, Management
GenreBusiness & Economics
AuthorJeffrey L. Bowman
FormatHardcover
Dimensions
Item Height1 in
Item Weight12.8 oz.
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
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