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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan (Paperback, 2016)

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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749478438
eBay Product ID (ePID)
227188571

Product Key Features

Author
Damian Ryan
Publication Name
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Format
Paperback
Language
English
Subject
Computer Science, Advertising, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Height
234mm
Item Width
158mm
Item Weight
711g

Additional Product Features

Title_Author
Damian Ryan
Country/Region of Manufacture
United Kingdom

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan (Paperback, 2016)

All listings for this product

item 1 Understanding Digital Marketing: Marke..., Ryan, Damian

item 2 Understanding Digital Marketing: Marketing Strategies for Eng... by Ryan, Damian

item 3 Understanding Digital Marketing Marketing Strategies for Engagi... 9780749478438

item 4 Understanding Digital Marketing: Marketing Strategies for Engaging Digital Gener

item 5 Understanding Digital Marketing: Marketing Strategies for Engaging the...

item 6 Understanding Digital Marketing: Marketing Strategies for Eng... by Ryan, Damian

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

My Revision Notes: CCEA GCSE History Fourth Edition by Finbar Madden, Rob Quinn (Paperback, 2018)

Save on Adult Learning & University

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