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Music Rights Without Fights: The Smart Marketer's Guide To Buying Music For Brand Campaigns by Richard Kirstein (Paperback, 2015)

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Music Rights Without Fights The Smart Marketer's Guide To Buying Music For Brand Campaigns by Richard Kirstein 9781781331675 (Paperback, 2015) Delivery UK delivery is usually within 10 to 12 working days. International delivery varies by country, please see the Wordery store help page for details.

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Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships.