Product Information
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals.Product Identifiers
PublisherSimon & Schuster
ISBN-139781471162350
eBay Product ID (ePID)227318910
Product Key Features
Number of Pages336 Pages
Publication NameTotal Competition: Lessons in Strategy from Formula One
LanguageEnglish
SubjectBusiness
Publication Year2016
TypeTextbook
AuthorAdam Parr, Ross Brawn
Subject AreaBiographies & True Stories, Sports
Dimensions
Item Height234 mm
Item Width153 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorRoss Brawn, Adam Parr