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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Sut Jhally (Hardcover, 2016)
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ISBN-13: 9781138145276, 978-1138145276. The Codes of Advertising. Publisher: Taylor & Francis Ltd, United Kingdom.
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About this product
Product Information
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.Product Identifiers
PublisherTaylor & Francis LTD
ISBN-139781138145276
eBay Product ID (ePID)227344897
Product Key Features
Number of Pages240 Pages
Publication NameThe Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
LanguageEnglish
SubjectBusiness
Publication Year2016
TypeTextbook
AuthorSut Jhally
FormatHardcover
Dimensions
Item Height234 mm
Item Weight454 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSut Jhally
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