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Running a Food Truck for Dummies by Richard Myrick (2016, Trade Paperback)
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- Buy it nowRunning a Food Truck for Dummies by Richard Myrick: New
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101119286131
ISBN-139781119286134
eBay Product ID (ePID)228458431
Product Key Features
Edition2
Book TitleRunning a Food Truck for Dummies
Number of Pages384 Pages
LanguageEnglish
TopicIndividual Chefs & Restaurants, Entrepreneurship, Industries / Food Industry, Small Business
Publication Year2016
IllustratorYes
GenreCooking, Business & Economics
AuthorRichard Myrick
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight18.4 Oz
Item Length9.2 in
Item Width7.3 in
Additional Product Features
Intended AudienceTrade
LCCN2016-952684
Dewey Edition23
Dewey Decimal647.95
Table Of ContentIntroduction 1 Part 1: Rolling into the Food Truck Industry 5 CHAPTER 1: Food on Wheels: The Lowdown on Food Trucks 7 CHAPTER 2: Deciding What Kind of Food Truck Is Right for You 17 CHAPTER 3: Understanding and Researching Your Local Food Truck Market 39 Part 2: Getting Your Food Truck Ducks in a Row 53 CHAPTER 4: Writing a Food Truck Business Plan 55 CHAPTER 5: Securing Financing for Your Food Truck 79 CHAPTER 6: Understanding Business Structures, Licenses, and Other Legal Stuff 93 CHAPTER 7: Parking and Presenting Your Food Truck 111 Part 3: Preparing to Open Your Service Window 125 CHAPTER 8: Creating Your Food Truck Menu 127 CHAPTER 9: Finding a Commercial Kitchen for Your Food Truck 143 CHAPTER 10: Purchasing and Managing Supplies 155 CHAPTER 11: Hiring and Training Your Food Truck Team 169 CHAPTER 12: Setting Up Your Office and Managing Money Matters 195 Part 4: Keeping Your Food Truck Running Smoothly 209 CHAPTER 13: Running a Safe, Clean Food Truck and Keeping It on the Road 211 CHAPTER 14: Evaluating the State of Your Food Truck Business 237 Part 5: Generating Buzz and Growing Your Food Truck Business 251 CHAPTER 15: Mastering Food Truck Marketing and Public Relations 253 CHAPTER 16: Handling the Art of Social Media 269 CHAPTER 17: Attracting and Retaining Your Customers 291 CHAPTER 18: What's Next? Determining the Future of Your Food Truck Business 305 Part 6: The Part of Tens 319 CHAPTER 19: Ten Myths about Food Trucks 321 CHAPTER 20: Ten Tips for Preventing Food Truck Failure 327 CHAPTER 21: Ten Tips for Dealing with Food Truck Health Inspections 335 Index 341
SynopsisDrive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!, Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time, Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth., Create a business plan to set yourself up for success Harness PR and social media to build your following Stay profitable and expand your business Start and succeed in the food truck business If you're a chef, foodie, or amateur epicurean who dreams of finding success in the mobile food industry, this book covers everything you need to stay lean and profitable and avoid the most common operating mistakes. Inside, you'll find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements and everything in between. Inside Research the marketplace Write a business plan Finance your endeavor Prepare your menu Buy food and supplies Open your service window Manage your money Create buzz for your business Find and retain followers
LC Classification NumberTX911.M97 2016
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Ratings and reviews
Most relevant reviews
- 10 Jul, 2018
Way to basic
VERY BASIC. I thought it would have some info that was useful, but it was super basic. No real advise, or outside the box info.Verified purchase: YesCondition: New
- 06 Jun, 2018
Great book to read
Excellent tips ,and very knowledgeable information.Verified purchase: YesCondition: New
- 22 Aug, 2019
Very detailed and informative.
Very detailed and informative.Verified purchase: YesCondition: Pre-owned
