Picture 1 of 1

Stock photo

Marketing by Sara Rosengren, Paul Baines, Chris Fill (Paperback, 2016)

Be the first towrite a review.

WeBuyBooks (2080472)
99.2% positive Feedback

Price:

£4.30

Free postage

Estimated delivery Thu, 30 May - Fri, 31 May

Returns:

30 days return. Buyer pays for return postage.

Condition:

Very Good

Marketing, Paul Baines, Very Good Condition Book. Title: Marketing. Publication Date : 2016-12-08. List Price : 50.99. ISBN : 0198748531. EAN : 9780198748533. Binding : paperback. Width : 20.2 cmHeight : 3.8 cmLength : 26.4 cmAuthor : Paul Baines.

View all details

All listings for this product

item 1 Marketing, Paul Baines & Chris Fill & Sara Rosengren, Used; Very Good Book
£3.44
Free postage
item 2 Marketing by Sara Rosengren Book The Cheap Fast Free Post
£4.11
Free postage
item 3 Marketing by Sara Rosengren Book The Cheap Fast Free Post
£4.11
Free postage
item 4 Marketing
£4.30
Free postage
item 5 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren
£5.66
Free postage
item 6 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren
£5.66
Free postage
item 7 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren
£5.66
Free postage

See all 21

About this product

Product Information

Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage.In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further.Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject.The book is accompanied by an Online Resource Centre that features:For everyone:Practitioner Insight videosLibrary of video linksWorksheetsFor students:Author Audio PodcastsMultiple choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint SlidesTest bankEssay QuestionsTutorial ActivitiesMarketing Resource BankPointers on Answering Discussion questionsFigures and Tables from the bookTranscripts to accompany the practitioner insight videos.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780198748533
eBay Product ID (ePID)
229322806

Product Key Features

Author
Sara Rosengren, Paul Baines, Chris Fill
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Height
266mm
Item Width
197mm
Item Weight
1611g

Additional Product Features

Title_Author
Sara Rosengren, Chris Fill, Paul Baines
Country/Region of Manufacture
United Kingdom

No ratings or reviews yetNo ratings or reviews yet

Be the first to write a review

Best-selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)
4.8 out of 5 stars based on 16 product ratings
£0.99 New
---- Used
The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)
4.3 out of 5 stars based on 10 product ratings
£6.01 New
£5.67 Used
Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)
4.9 out of 5 stars based on 41 product ratings
£6.18 New
£5.99 Used
Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)
5.0 out of 5 stars based on 3 product ratings
£7.40 New
£6.57 Used
Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)
5.0 out of 5 stars based on 2 product ratings
£6.78 New
---- Used
Sea Harrier Over The Falklands by Commander Sharkey Ward (Paperback, 2007)
4.6 out of 5 stars based on 5 product ratings
£11.95 New
£3.51 Used
Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)
4.9 out of 5 stars based on 10 product ratings
£44.20 New
£41.99 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS
£6.50
Trending at £10.31
KS1 English Year 1 Handwriting Targeted Practice Book (CGP Year 1 English)
£4.35
Trending at £5.05
Maps of Meaning: The Architecture of Belief by Jordan J Peterson
£14.99
Trending at £16.33
The Definitive Diabetic Air Fryer Cookbook 2000 Days of Easy and Nutritious A...
£5.59
Trending at £6.62
BRAND NEW AQA GCSE Physics Student Book (AQA GCSE Science 3rd Edition).
£16.00
Trending at £27.85
Power Maths Year 4 Pupil Practice Book 4A (Power Maths Print)
£3.06
Trending at £3.24

Shop by category

Picture 1 of 1

Marketing by Sara Rosengren, Paul Baines, Chris Fill (Paperback, 2016)

All listings for this product

item 1 Marketing, Paul Baines & Chris Fill & Sara Rosengren, Used; Very Good Book

item 2 Marketing by Sara Rosengren Book The Cheap Fast Free Post

item 3 Marketing by Sara Rosengren Book The Cheap Fast Free Post

item 4 Marketing

item 5 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren

item 6 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren

item 7 Marketing Paperback Sara, Baines, Paul, Fill, Chris Rosengren

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Sea Harrier Over The Falklands by Commander Sharkey Ward (Paperback, 2007)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Save on Adult Learning & University

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS

KS1 English Year 1 Handwriting Targeted Practice Book (CGP Year 1 English)

Maps of Meaning: The Architecture of Belief by Jordan J Peterson

The Definitive Diabetic Air Fryer Cookbook 2000 Days of Easy and Nutritious A...

BRAND NEW AQA GCSE Physics Student Book (AQA GCSE Science 3rd Edition).

Power Maths Year 4 Pupil Practice Book 4A (Power Maths Print)

You may also like

Sara Shepard Paperback Fiction & Fiction Books

Donald Bain Fiction Paperback Fiction & Books

Sara Paretsky Paperback Fiction & Fiction Books

Marketing Paperback Dictionaries & Reference Books

Paperback Marketing Adult Learning & University Books

Sara Paretsky Fiction & Fiction Books