Explore the dynamics of marketing with "Marketing" by Sara Rosengren, Paul Baines, and Chris Fill. This comprehensive paperback textbook, published in 2016 by Oxford University Press, offers a deep dive into the subject for both students and professionals alike. With 768 pages of insightful content, it stands as a authoritative resource within the fields of marketing and business. The book's ISBN 9780198748533 ensures you're getting the correct edition, and it's ready to be a valuable addition to your collection. Its dimensions (266 mm x 197 mm) and weight (1611 g) make it a substantial yet manageable read. Whether you're prepping for exams or enhancing your professional knowledge, this text is an essential guide to the intricacies of marketing.