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Marketing 4. 0 : Moving from Traditional to Digital by Hermawan Kartajaya, Philip Kotler and Iwan Setiawan (2016, Hardcover)

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Author:Setiawan, Iwan. This book gives you the world-class insight you need to make it happen. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. Marketing 4.0: Moving from Traditional to Digital.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119341205
ISBN-139781119341208
eBay Product ID (ePID)229361546

Product Key Features

Book TitleMarketing 4. 0 : Moving from Traditional to Digital
Number of Pages208 Pages
LanguageEnglish
Publication Year2016
TopicMarketing / General, E-Commerce / Internet Marketing, Marketing / Research
IllustratorYes
GenreBusiness & Economics
AuthorHermawan Kartajaya, Philip Kotler, Iwan Setiawan
FormatHardcover

Dimensions

Item Height1 in
Item Weight14.4 oz.
Item Length9.1 in
Item Width6.2 in

Additional Product Features

Intended AudienceTrade

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Marketing 4.0 by Hermawan Kartajaya HARDBACK 9781119341208
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Marketing 4.0: From Products to Customers to the Human Spirit.by Kotler New**
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Marketing 4.0 by Setiawan Iwan MarkPlus Inc. 9781119341208 Hardback
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Marketing 4.0 by Philip Kotler | Hardcover | 2017
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Marketing 4.0 by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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