This is an amazing line of lipstick! The Poinsettia color is a rich, vivid, glossy claret red with golden highlights. It looks freshly applied, even after several hours! Jeffree Star is famous for his cruelty free, eco-friendly products. All of his cosmetics are made in the USA, and do not contain anything harmful. They have been thoroughly tested and certified safe. They are a bit expensive, but very worth it for the quality. Be careful! There are a lot of knock-offs being sold. Make sure the product has his logo and lettering. I highly recommend this liquid lipstick for yourself, or as a wonderful gift!