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Ultimate Guide to Social Media Marketing by Amanda Robinson, Stephanie Liu, Jenn Herman, Eric Butow and Mike Allton (2020, Trade Paperback)

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Format: Paperback or Softback. Condition Guide. ISBN: 9781599186740. Your source for quality books at reduced prices. Publication Date: 8/25/2020. Item Availability.

About this product

Product Identifiers

PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press

ISBN-101599186748

ISBN-139781599186740

eBay Product ID (ePID)23038532741

Product Key Features

Book TitleUltimate Guide to Social Media Marketing

Number of Pages212 Pages

LanguageEnglish

Publication Year2020

TopicEntrepreneurship, Commerce, Marketing / Direct, Advertising & Promotion

GenreBusiness & Economics

AuthorAmanda Robinson, Stephanie Liu, Jenn Herman, Eric Butow, Mike Allton

Book SeriesUltimate Ser.

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight16.2 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Dewey Decimal658.872

Table Of ContentChapter 1: What Is and Isn't Social Media Chapter 2: The Role of Social Media Within Content Marketing Chapter 3: Understanding Today's Social Networks Chapter 4: Understanding Today's Format Types Chapter 5: How to Craft Your Social Media Strategy Chapter 6: How to Create Images for Social Media Chapter 7: How to Leverage Video Chapter 8: How to Leverage Chat Bots & Automation Chapter 9: How to Leverage Paid Social Media Chapter 10: How to Leverage Influencer Marketing Chapter 11: How to Repurpose and Reuse Social Content Chapter 12: How to Build Your Marketing Team Chapter 13: How to Measure Success Chapter 14: How to Iterate and Improve Chapter 15: Glossary

SynopsisWhen it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks., Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time, The world runs on social media-and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind. Social media marketing experts Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok. You'll learn how to: Reach more customers on the platforms they use most, Craft your social media strategy using tips and tricks from the experts, Build your company's social marketing dream team, Maximize the impact of images and video in your social media outreach, Leverage chat bots, paid social media, and influencer marketing, Measure your social media outreach progress and improve your performance over time No matter what your social media marketing goals are, this book will help you create a campaign that reaches customers where they are-online! Book jacket.

LC Classification NumberHF5415.1265