Marketing Planning and Strategy : A Practical Introduction by John Dawes (2022, Trade Paperback)

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A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Suitable reading for marketing planning and marketing strategy courses.

About this product

Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101529760135
ISBN-139781529760132
eBay Product ID (ePID)23049054712

Product Key Features

Number of Pages296 Pages
LanguageEnglish
Publication NameMarketing Planning and Strategy : a Practical Introduction
SubjectMarketing / General, Commerce, Strategic Planning, Marketing / Research
Publication Year2022
TypeTextbook
AuthorJohn Dawes
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight18.2 oz.
Item Length9.2 in
Item Width7.5 in

Additional Product Features

Intended AudienceCollege Audience

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