Elgar Advanced Introductions Ser.: Advanced Introduction to Advertising by Patrick De Pelsmacker (2022, Hardcover)

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ISBN-13: 9781802200881, 978-1802200881. And what are the implications of the offline-online shift?. Advanced Introduction to Advertising Author(s): Patrick De Pelsmacker. Publisher: Edward Elgar Publishing Ltd, United Kingdom.

About this product

Product Identifiers

PublisherElgar Publishing, Incorporated, Edward
ISBN-101802200886
ISBN-139781802200881
eBay Product ID (ePID)23049975971

Product Key Features

Number of Pages192 Pages
Publication NameAdvanced Introduction to Advertising
LanguageEnglish
Publication Year2022
SubjectMarketing / General, Commerce, Advertising & Promotion
TypeTextbook
Subject AreaBusiness & Economics
AuthorPatrick De Pelsmacker
SeriesElgar Advanced Introductions Ser.
FormatHardcover

Dimensions

Item Height0.6 in
Item Weight11.6 oz.
Item Length8.8 in
Item Width5.4 in

Additional Product Features

Intended AudienceCollege Audience

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