The first 20cm of the blade is also treated with a BladeArmor(r) coating to reinforce the most vulnerable part, of the blade, and reduce the risk of kinks or tears. There is also a detachable magnet for greater versatility.
This is part of a gift for my husband.. it feels strong and robust. I shall not be using it, but I'm sure he will like it as his other Stanley measure tape has recently broken and he's had it many years..