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Satisfaction Guaranteed : The Making of the American Mass Market by Susan Strasser (1990, Trade Paperback)
Better World Books (2753178)
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About this product
Product Identifiers
PublisherKnopf Doubleday Publishing Group
ISBN-10067972558X
ISBN-139780679725589
eBay Product ID (ePID)2309761921
Product Key Features
Book TitleSatisfaction Guaranteed : the Making of the American Mass Market
Number of Pages352 Pages
LanguageEnglish
TopicCommerce
Publication Year1990
IllustratorYes
GenreNon-Classifiable, Business & Economics
AuthorSusan Strasser
FormatTrade Paperback
Dimensions
Item Weight17.5 Oz
Additional Product Features
Intended AudienceTrade
LCCN89-042675
Dewey Edition22
Dewey Decimal659.1/042/0973
SynopsisWith colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.
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