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Copywriter's Handbook : A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Robert W. Bly (2020, Trade Paperback)
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- Buy it nowThe Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th
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About this product
Product Identifiers
PublisherHolt & Company, Henry
ISBN-101250238013
ISBN-139781250238016
eBay Product ID (ePID)2309838391
Product Key Features
Edition4
Book TitleCopywriter's Handbook : a Step-By-Step Guide to Writing Copy That Sells (4th Edition)
Number of Pages496 Pages
LanguageEnglish
Publication Year2020
TopicMarketing / General, Business Writing, Advertising & Promotion, Composition & Creative Writing
IllustratorYes
GenreLanguage Arts & Disciplines, Business & Economics
AuthorRobert W. Bly
FormatTrade Paperback
Dimensions
Item Height1.3 in
Item Weight14.5 Oz
Item Length8.2 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN2019-039996
TitleLeadingThe
Reviews"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-- The Los Angeles Times "The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." -- Ad Day "Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times
Table Of ContentPreface to the Fourth Edition Preface to the First Edition A Note About You, the Reader Acknowledgments 1: An Introduction to Copywriting 2: Writing to Get Attention: The Headline and Subject Line 3: Writing to Communicate 4: Writing to Sell 5: Getting Ready to Write 6: Writing Print Advertisements 7: Writing Direct Mail 8: Writing Brochures, Catalogs, and Other Printed and PDF Sales Materials 9: Writing Public Relations Materials 10: Writing TV and Radio Commercials 11: Writing Web Sites 12: Writing Landing Pages 13: Writing E-mail Marketing 14: Writing Online Ads 15: Writing for Social Media 16: Writing for Video 17: Writing for Content Marketing 18: Getting Your Copy Written 19: Getting Your Copy Designed and Produced Appendices: Appendix A: Glossary of Advertising Terms Appendix B: Periodicals Appendix C: Web Sites and Blogs Appendix D: Books Appendix E: Organizations Notes Index
SynopsisThe classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
LC Classification NumberHF5825.B55 2019
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