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Advertising and Promotion by Rungpaka Amy Hackley and Chris Hackley (2021, Hardcover)
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ISBN-13: 9781529718515, 978-1529718515. Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like.
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About this product
Product Identifiers
PublisherSAGE Publications, The Limited
ISBN-101529718511
ISBN-139781529718515
eBay Product ID (ePID)2317641502
Product Key Features
Number of Pages424 Pages
Publication NameAdvertising and Promotion
LanguageEnglish
Publication Year2021
SubjectMarketing / General, Public Relations, Commerce, Advertising & Promotion
TypeTextbook
Subject AreaBusiness & Economics
AuthorRungpaka Amy Hackley, Chris Hackley
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight33.2 oz.
Item Length9.7 in
Item Width8 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
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