Brand Management : Co-Creating Meaningful Brands by Michael Beverland (2018, Trade Paperback)

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Brand Management, Michael Beverland.

About this product

Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101473951984
ISBN-139781473951983
eBay Product ID (ePID)2317725010

Product Key Features

Number of Pages416 Pages
Publication NameBrand Management : Co-Creating Meaningful Brands
LanguageEnglish
Publication Year2018
SubjectMarketing / General
TypeTextbook
AuthorMichael Beverland
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight13.3 oz.
Item Length9.1 in
Item Width7.3 in

Additional Product Features

Intended AudienceCollege Audience

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