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Fundamentals of Digital Fashion Marketing by Clare Harris (2017, Trade Paperback)
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.
- Buy it nowFUNDAMENTALS OF DIGITAL FASHION MARKETIN (Paperback / softback) (9781474220859)
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About this product
Product Identifiers
PublisherBloomsbury Academic & Professional
ISBN-101474220851
ISBN-139781474220859
eBay Product ID (ePID)232613346
Product Key Features
Book TitleFundamentals of Digital Fashion Marketing
Number of Pages216 Pages
LanguageEnglish
Publication Year2017
TopicFashion & Accessories, Industries / Fashion & Textile Industry
IllustratorYes
GenreDesign, Business & Economics
AuthorClare Harris
Book SeriesFundamentals Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight25.8 oz.
Item Length9 in
Item Width7.9 in
Additional Product Features
Intended AudienceTrade
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