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Business Foresight : Scenarios for Managing Uncertainty Strategically by Tony Gundy (2023, Trade Paperback)

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The author provides exercises to try out and includes fascinating case studies to take the reader beyond “what happened and why?”.

About this product

Product Identifiers

PublisherBusiness Expert Press

ISBN-101637424639

ISBN-139781637424636

eBay Product ID (ePID)2329677334

Product Key Features

Book TitleBusiness Foresight : Scenarios for Managing Uncertainty Strategically

Number of Pages290 Pages

LanguageEnglish

TopicGeneral

Publication Year2023

GenreBusiness & Economics

AuthorTony Gundy

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight9.6 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

ReviewsThis book will change the way we think about and view the future of business. It provides dynamic methods for business development and planning. A must read!" - Dino Mariutti, Head of EU, Damon Motors

SynopsisTurbulence in recent years has become unprecedentedly wicked. Uncertainty has become a dense fog becoming for business leader's public enemy number one. This book uses scenario and other methods like systems thinking to see over the horizon and to time travel to the future. Written by an extremely experienced consultant who has in parallel been a ......, Turbulence in recent years has become unprecedentedly wicked. Uncertainty has become a dense fog becoming for business leader's public enemy number one. This book uses scenario and other methods like systems thinking to see over the horizon and to time travel to the future. Written by an extremely experienced consultant who has in parallel been a strategy academic at leading business schools for over thirty years, this is a practical toolkit grounded in theory.The author provides exercises to try out and includes fascinating case studies to take the reader beyond "what happened and why?" to "how the process was managed and tips for applying it for yourself." This is a must-read for business leaders finding uncertainties giving them sleepless nights. For MBA students it will give them a different dimension for their thinking course work and projects - and a real edge over those trapped within a single view of the future. This is not just a journey but a new way of thinking.