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Business Myths Ser.: Myths of PR : All Publicity Is Good Publicity and Other Popular Misconceptions by Rich Leigh (2017, Trade Paperback)

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ISBN-13: 9780749479596, 978-0749479596. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-100749479590

ISBN-139780749479596

eBay Product ID (ePID)233000971

Product Key Features

Number of Pages224 Pages

LanguageEnglish

Publication NameMyths of Pr : All Publicity Is Good Publicity and Other Popular Misconceptions

Publication Year2017

SubjectMarketing / General, Public Relations

TypeTextbook

AuthorRich Leigh

Subject AreaBusiness & Economics

SeriesBusiness Myths Ser.

FormatTrade Paperback

Dimensions

Item Height0 in

Item Weight12.2 oz.

Item Length0.9 in

Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience

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Myths of PR: All Publicity is Good Publicity and Other Popular M

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Myths of PR: All Publicity is Good Publicity and Other Popular... by Leigh, Rich

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Myths of PR: All Publicity is Good Publicity and Other - Paperback NEW Leigh, R

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Rich Leigh Myths of PR (Paperback) Business Myths (US IMPORT)

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