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Hispanic Marketing : The Power of the New Latino Consumer by Sindy Chapa, Betty Ann Korzenny and Felipe Korzenny (2017, Trade Paperback)
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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138917796
ISBN-139781138917798
eBay Product ID (ePID)233037512
Product Key Features
Number of Pages480 Pages
Publication NameHispanic Marketing : the Power of the New Latino Consumer
LanguageEnglish
Publication Year2017
SubjectEthnic Studies / Hispanic American Studies, Marketing / General, Consumer Behavior, General, Commerce
FeaturesNew Edition
TypeTextbook
Subject AreaBusiness & Economics, Social Science
AuthorSindy Chapa, Betty Ann Korzenny, Felipe Korzenny
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight56.6 oz.
Item Length9.3 in
Item Width6.1 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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