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Social Media for Fashion Marketing : Storytelling in a Digital World by Wendy K. Bendoni (2017, Trade Paperback)

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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.

About this product

Product Identifiers

PublisherBloomsbury Academic & Professional
ISBN-101474233325
ISBN-139781474233323
eBay Product ID (ePID)233601539

Product Key Features

Book TitleSocial Media for Fashion Marketing : Storytelling in a Digital World
Number of Pages272 Pages
LanguageEnglish
Publication Year2017
TopicWeb / Social Media, Fashion, E-Commerce / Internet Marketing, Industries / Fashion & Textile Industry
IllustratorYes
GenreComputers, Business & Economics, Crafts & Hobbies
AuthorWendy K. Bendoni
Book SeriesRequired Reading Range Ser.
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight32.7 oz.
Item Length10.7 in
Item Width8.1 in

Additional Product Features

Intended AudienceTrade

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Social Media for Fashion Marketing:..., Bendoni, Wendy
item 1 Social Media for Fashion Marketing:..., Bendoni, Wendy
£6.86
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Social Media for Fashion Marketing:..., Bendoni, Wendy
item 2 Social Media for Fashion Marketing:..., Bendoni, Wendy
£6.86
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Social Media for Fashion Marketing: Storytell- paperback, Bendoni, 9781474233323
item 3 Social Media for Fashion Marketing: Storytell- paperback, Bendoni, 9781474233323
£7.49
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Social Media for Fashion Marketing: Storytelling in a Digital Wo
item 4 Social Media for Fashion Marketing: Storytelling in a Digital Wo
£8.92
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Social Media for Fashion Marketing: Storytell- paperback, Bendoni, 9781474233323
item 5 Social Media for Fashion Marketing: Storytell- paperback, Bendoni, 9781474233323
£8.99
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Social Media for Fashion Marketing: Storytelling in a Digital Wo
item 6 Social Media for Fashion Marketing: Storytelling in a Digital Wo
£9.28
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item 7 Social Media for Fashion Marketing: Storytelling in a Digital World (Required R
£9.65
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Social Media for Fashion Marketing: Storytelling in a Digital World (Required Re
item 8 Social Media for Fashion Marketing: Storytelling in a Digital World (Required Re
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Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
item 9 Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
£20.42
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Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy...
item 10 Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy...
£31.37
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Social Media for Fashion Marketing by Wendy K. Bendoni (Paperback Book)
item 11 Social Media for Fashion Marketing by Wendy K. Bendoni (Paperback Book)
£35.59
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Social Media for Fashion Marketing - 9781474233323
item 12 Social Media for Fashion Marketing - 9781474233323
£35.77
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Social Media for Fashion Marketing, Wendy K. Bendo
item 13 Social Media for Fashion Marketing, Wendy K. Bendo
£36.01
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Wendy K. Bendoni - Social Media for Fashion Marketing Storytelling i - M245z
item 14 Wendy K. Bendoni - Social Media for Fashion Marketing Storytelling i - M245z
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Social Media For Fashion Marketing by Wendy K Bendoni | Paperback | 2017
item 15 Social Media For Fashion Marketing by Wendy K Bendoni | Paperback | 2017
£37.76
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Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
item 16 Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
£38.81
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Social Media for Fashion Marketing by Wendy K. Bendoni 9781474233323 Paperback
item 17 Social Media for Fashion Marketing by Wendy K. Bendoni 9781474233323 Paperback
£39.14
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Social Media for Fashion Marketing: Storytellin. Bendoni**
item 18 Social Media for Fashion Marketing: Storytellin. Bendoni**
£39.33
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Social Media for Fashion Marketing: Storytelling in a D - Paperback NEW Bendoni,
item 19 Social Media for Fashion Marketing: Storytelling in a D - Paperback NEW Bendoni,
£41.33
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SOCIAL MEDIA FOR FASHION MARKETING By Wendy K. Bendoni (Paperback / softback)
item 20 SOCIAL MEDIA FOR FASHION MARKETING By Wendy K. Bendoni (Paperback / softback)
£45.67
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Wendy K. Bendoni Social Media for Fashion Marketing (Paperback)
item 21 Wendy K. Bendoni Social Media for Fashion Marketing (Paperback)
£49.24
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Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
item 22 Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K.
£52.90
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Wendy K. Bendoni Social Media for Fashion Marketing (Paperback) (US IMPORT)
item 23 Wendy K. Bendoni Social Media for Fashion Marketing (Paperback) (US IMPORT)
£57.18
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