Dual Transformation : How to Reposition Today's Business While Creating the Future by Scott D. Anthony, Mark W. Johnson and Clark G. Gilbert (2017, Hardcover)
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In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable.