About this product

Product Identifiers

PublisherCornell University Press

ISBN-101501715402

ISBN-139781501715402

eBay Product ID (ePID)234885692

Product Key Features

Book TitleProtest Politics in the Marketplace : Consumer Activism in the Corporate Age

Number of Pages310 Pages

LanguageEnglish

Publication Year2017

TopicConsumer Behavior, Sociology / General, Political Process / Political Advocacy, Economics / General

IllustratorYes

GenrePolitical Science, Social Science, Business & Economics

AuthorCaroline Heldman

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight32.1 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2017-005004

Reviews Protest Politics in the Marketplac e is a valuable study of contemporary consumer activism in the United States, one which is more comprehensive than any that I know of. It is an important book., Caroline Heldman's Protest Politics in the Marketplace successfully accomplishes her goal to argue how and why consumer activism in the United States should be considered by academics as empirical indicators of a healthy democracy, rather than the predominant perspective that Americans are becoming less civically and politically engaged., Heldman builds on studies by historians and sociologists to look at market activism as a political phenomenon.... A fruitful area for political science research, and her book should be widely read., Protest Politics in the Marketplace provides an engaging account of a large number of cases of consumer activism, analyzing them with regard to a straightforward set of democratic criteria. Caroline Heldman persuasively demonstrates that consumer activism has become a major component of American politics. This book will be very appropriate for both undergraduate and graduate courses in American government, interest groups, social movements, democratic theory, political sociology, and related fields.

Table Of ContentList of Illustrations Preface List of Abbreviations Introduction 1. A Consumer Revolution? 2. "We Are the 99%" 3. "We Are Not a Mascot" 4. "600,000 Bosses Telling Me What To Do" 5. "Stop Servibng Gay Chickens" 6. "Yes to Jesus Christ, No to JC " 7. Who Rules? Conclusion Notes

SynopsisProtest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the..., Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

LC Classification NumberHC110.C63H45 2017