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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Morgan Brown, Sean Ellis (Paperback, 2017)

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Dive into the world of business and marketing with "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success," a must-read for anyone keen to understand the secrets behind explosive business growth. Authored by Morgan Brown and Sean Ellis, this book is a treasure trove of insights, presented in a accessible paperback format. Ebury Publishing brought this informative text to readers in 2017, and it continues to be a valuable resource for students, professionals, and entrepreneurs alike. With 320 pages of rich content, this book measures 234 mm in height and 153 mm in width, making it a comfortable size for reading at home or on the go.

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more. 'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or bible that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.