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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Morgan Brown, Sean Ellis (Paperback, 2017)

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more. 'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or bible that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753545379
eBay Product ID (ePID)
235010870

Product Key Features

Author
Morgan Brown, Sean Ellis
Publication Name
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
234mm
Item Width
153mm
Item Weight
390g

Additional Product Features

Title_Author
Sean Ellis, Morgan Brown
Topic
Opinion of the People
Country/Region of Manufacture
United Kingdom

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Morgan Brown, Sean Ellis (Paperback, 2017)

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item 1 H*cking Growth: How Today's Fastest-Growing Companies Drive Breakout Success,Mo

item 2 H*cking Growth: How Today's Fastest-Growing Companies Drive Breakout Success-Mo

item 3 H*cking Growth: How Today's Fastest-Growing Companies Drive Breakout Success By

item 4 Hacking Growth: How Today's Fastest-Growing Companies Drive Br... by Ellis, Sean

item 5 Brown, Morgan : Hacking Growth: How Todays Fastest-Growi FREE Shipping, Save £s

item 6 Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by

item 7 Hacking Growth: How Todays Fastest-Growing Comp... | Book | condition very good

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

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Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Christopher R Browning (Paperback, 2001)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

BSAVA Textbook of Veterinary Nursing by Elizabeth Mullineaux, Lynn Turner, Barbara Cooper (Paperback, 2020)

The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist (Paperback, 2019)

Save on Adult Learning & University

The Seven Wonders of the Ancient World by Bettany Hughes. Hardcover. New

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