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Persuasion in Your Life by Shawn T. Wahl and Eric Morris (2017, Trade Paperback)

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£43.80

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Product Description : Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on reallife experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapteropening vignettes that immediately apply concepts to daily life, as well as "What Youve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.