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Required Reading Range Ser.: Reinventing Print : Technology and Craft in Typography by David Jury (2018, Trade Paperback)

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About this product

Product Identifiers

PublisherBloomsbury Academic & Professional

ISBN-101474262694

ISBN-139781474262699

eBay Product ID (ePID)235644765

Product Key Features

Number of Pages208 Pages

LanguageEnglish

Publication NameReinventing Print : Technology and Craft in Typography

SubjectHistory & Criticism, Desktop Applications / Design & Graphics, Graphic Arts / Typography, Graphic Arts / General

Publication Year2018

TypeTextbook

AuthorDavid Jury

Subject AreaDesign, Computers

SeriesRequired Reading Range Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight28.7 Oz

Item Length10.5 in

Item Width8.3 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2017-006519

Reviews"A well rounded take on the revival of post-digital craft ... For those attempting to track the resurgence of traditional techniques through a landscape dominated by digital production, Jury's book may prove a useful guide." -- Eye Magazine "An academic and design historian-perhaps one of the best of our time-Jury has a lot to say and takes his time doing so." -- Communication Arts Magazine "Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft." -- Steven Heller, co-chair SVA MFA Design / Designer As Author, and Entrepreneur "A practical and insightful review of the ever-changing landscape with respect to the interface[s] between digital and analogue technologies, specifically within creative practices such as graphic design and its related fields." -- Dr Sheena Calvert, Camberwell College of Arts, UK "...provides the balance that a current course in typography needs to prepare the next generation of graphic designers." -- Dennis Ichiyama, Purdue University, USA, A well rounded take on the revival of post-digital craft ... For those attempting to track the resurgence of traditional techniques through a landscape dominated by digital production, Jury's book may prove a useful guide., "An academic and design historian--perhaps one of the best of our time--Jury has a lot to say and takes his time doing so." -- Communication Arts Magazine "Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft." -- Steven Heller, co-chair SVA MFA Design / Designer As Author, and Entrepreneur "A practical and insightful review of the ever-changing landscape with respect to the interface[s] between digital and analogue technologies, specifically within creative practices such as graphic design and its related fields." -- Dr Sheena Calvert, Camberwell College of Arts, UK "...provides the balance that a current course in typography needs to prepare the next generation of graphic designers." -- Dennis Ichiyama, Purdue University, USA, ...provides the balance that a current course in typography needs to prepare the next generation of graphic designers., A practical and insightful review of the ever-changing landscape with respect to the interface[s] between digital and analogue technologies, specifically within creative practices such as graphic design and its related fields., "Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft." -- Steven Heller, co-chair SVA MFA Design / Designer As Author, and Entrepreneur "A practical and insightful review of the ever-changing landscape with respect to the interface[s] between digital and analogue technologies, specifically within creative practices such as graphic design and its related fields." -- Dr Sheena Calvert, Camberwell College of Arts, UK "...provides the balance that a current course in typography needs to prepare the next generation of graphic designers." -- Dennis Ichiyama, Purdue University, USA, Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft., An academic and design historian--perhaps one of the best of our time--Jury has a lot to say and takes his time doing so.

Dewey Edition23

IllustratedYes

Dewey Decimal686.22

Table Of ContentIntroduction Preamble PART 1: Historical Perspective: Print, technology and revolutions Chapter 1: Technology as a driver of creativity Avant Garde ideas Futurism in Italy Russian Futurism and Constructivism Chapter 2: Craft and technology The Deutscher Werkbund The Bauhaus, craft and technology A German alternative to the Bauhaus New Typography Chapter 3: The business of graphic design Modernism and America Mature Modernism and integrity New Wave, new technology PART 2: Immaterial Technology in the Physical World Chapter 4: Networking before the internet Low tech, low cost, print opportunities The rise of the western alternative press Photocopying and zines The Whole Earth Catalog Digital technology and the zine Chapter 5: Inevitability of digital technology The computer The Internet Hypertext Paper publishing's crisis of confidence the e-book Websites Chapter 6: The persistence of paper The advantage of permanence The storage culture Digitising print archives Archiving digital material The resilience of paper Chapter 7: Democratising graphic design Letraset Phototypsetting Adaptation of letterforms for technologies Typography and the computer Touchscreen handwriting recognition systems PART 3: The Rehabilitation of Print and Printed Media Chapter 8: Print media adapting to digital tools Newspapers: managing change From fanzine to mainstream The end of print (again) Chapter 9: Cursing and celebrating digital technology The encyclopaedia reinvented The type specimen book The telephone directory New symbiotic relationships Chapter 10: Celebrating the limitations of print Diverse characteristics of print and its use The popular printed novel Books for children Textbooks for students Chapter 11: The allure of making things Skills and craftsmanship Print as a 'democratic multiple' The physical dilemma of books Printed matter as art Print and craft: new creative possibilities The book art object Postscript The reinvention of print References Bibliography Index

Edition DescriptionDigital original

SynopsisWith the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.

LC Classification NumberZ246.J87 2017