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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman (2003, Hardcover)
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IN SEARCH OF STUPIDITY: OVER 20 YEARS OF HIGH-TECH MARKETING DISASTERS By Merrill R. Chapman & Merrill R. Chapman - Hardcover **BRAND NEW**.
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About this product
Product Identifiers
PublisherApress L. P.
ISBN-101590591046
ISBN-139781590591048
eBay Product ID (ePID)2359938
Product Key Features
Number of Pages288 Pages
LanguageEnglish
Publication NameIn Search of Stupidity : over 20 Years of High-Tech Marketing Disasters
SubjectIndustries / Computers & Information Technology, Software Development & Engineering / General, Corporate Finance / General
Publication Year2003
FeaturesNew Edition
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorMerrill R. Chapman
FormatHardcover
Dimensions
Item Weight22 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2003-009863
Dewey Edition22
IllustratedYes
Dewey Decimal338.4/7004
Edition DescriptionNew Edition
Synopsis"In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), "In Search of Stupidity" is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry., In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
LC Classification NumberHC79.H53
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