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Redesigning Identity : Graphic Design Strategies for Success by Catharine Fishel (2002, Trade Paperback)
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About this product
Product Identifiers
PublisherQuayside
ISBN-101564969088
ISBN-139781564969088
eBay Product ID (ePID)2366898
Product Key Features
Book TitleRedesigning Identity : Graphic Design Strategies for Success
Number of Pages160 Pages
LanguageEnglish
TopicPublic Relations, Industrial, Graphic Arts / Commercial & Corporate, General
Publication Year2002
IllustratorYes
GenreDesign, Art, Business & Economics
AuthorCatharine Fishel
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight16 Oz
Item Length11 in
Item Width8.5 in
Additional Product Features
Intended AudienceTrade
Dewey Edition21
Dewey Decimal741.6
SynopsisBranding a new identity is a daunting challenge, but redesigning identity is even more difficult. The designer must reveal the client company's new inner self in a way that underscores both the benefits of, and the need for, change.
LC Classification NumberNC1002
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