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Rural Tourism and Enterprise: Management, Marketing and Sustainability by Dr Peter Robinson, Ade Oriade (Hardcover, 2017)

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ISBN-13: 9781780647494, 978-1780647494. Rural Tourism and Enterprise. Publisher: CABI Publishing, United Kingdom.

About this product

Product Information

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Product Identifiers

PublisherCaroline Wiscombe, Dr Solomon Olorunfemi Olubiyo, Dr Sammy Li, Dr Peter Wiltshier, Dr Vivienne Saverimuttu, Dr Weng Marc Lim, Sine Heitmann, Dr Abiodun Elijah Obayelu, CAbi Publishing

ISBN-139781780647494

eBay Product ID (ePID)236697862