Product Information
Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasises three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.Product Identifiers
PublisherPearson Education The Limited
ISBN-139781292211688
eBay Product ID (ePID)236798407
Product Key Features
SubjectBusiness
Publication Year2017
Number of Pages912 Pages
Publication NameE-Commerce 2017, Global Edition
TypeTextbook
AuthorKenneth C. Laudon, Carol Guercio Traver
Dimensions
Item Height255 mm
Item Weight1650 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom