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Service Strategy in Action : A Practical Guide for Growing Your B2B Service and Solution Business by Wolfgang Ulaga and Christian Kowalkowski (2017, Trade Paperback)
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Drive change and align your service strategy with corporate goals. - design an organizational structure that promotes service growth, and. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
- Buy it nowService Strategy in Action: A Practical Guide for Growing Your B2B Service and
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About this product
Product Identifiers
PublisherService Strategy Press
ISBN-10069281910X
ISBN-139780692819104
eBay Product ID (ePID)237204602
Product Key Features
Book TitleService Strategy in Action : a Practical Guide for Growing Your B2b Service and Solution Business
Number of Pages324 Pages
LanguageEnglish
TopicIndustries / Service, Strategic Planning, Industries / Manufacturing
Publication Year2017
IllustratorYes
GenreBusiness & Economics
TypeTextbook
AuthorWolfgang Ulaga, Christian Kowalkowski
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight19.7 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
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