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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-101137547138
ISBN-139781137547132
eBay Product ID (ePID)237430551
Product Key Features
Book TitleLuxury Brands in China and India
Number of PagesXvii, 256 Pages
LanguageEnglish
TopicMarketing / General, Graphic Arts / Branding & Logo Design, Industries / General, Commerce
Publication Year2017
IllustratorYes
GenreDesign, Business & Economics
AuthorGlyn Atwal, Douglas Bryson
FormatHardcover
Dimensions
Item Weight162.3 Oz
Item Length8.3 in
Item Width5.8 in
Additional Product Features
LCCN2017-933949
Dewey Edition23
Number of Volumes1 vol.
Dewey Decimal338.47
Table Of ContentChapter 1. A New Reality.- Chapter 2. Luxury Dilemmas.- Chapter 3. The Aspirational Rich.- Chapter 4. The Super Rich.- Chapter 5. Faking Luxury.- Chapter 6. Giving Luxury.- Chapter 7. Digitally Rich.- Chapter 8. Responsible Luxury.- Chapter 9. Learning From Mistakes.- Chapter 10. A Luxury Footprint.
SynopsisChapter 1. A New Reality.- Chapter 2. Luxury Dilemmas.- Chapter 3. The Aspirational Rich.- Chapter 4. The Super Rich.- Chapter 5. Faking Luxury.- Chapter 6. Giving Luxury.- Chapter 7. Digitally Rich.- Chapter 8. Responsible Luxury.- Chapter 9. Learning From Mistakes.- Chapter 10. A Luxury Footprint., This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
LC Classification NumberHD21
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