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Strategic Management: Concepts by Frank Rothaermel (2018, Trade Paperback)

Brenham Book Company (525)

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Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.

About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-101259927628

ISBN-139781259927621

eBay Product ID (ePID)237501620

Product Key Features

Number of Pages592 Pages

Publication NameStrategic Management: concepts

LanguageEnglish

Publication Year2018

SubjectManagement, Strategic Planning

TypeTextbook

Subject AreaBusiness & Economics

AuthorFrank Rothaermel

FormatTrade Paperback

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN2017-049706

Grade FromCollege Freshman

IllustratedYes

Grade ToCollege Graduate Student

SynopsisStrategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.

LC Classification NumberHD30.28.R6646 2018