About this product

Product Identifiers

PublisherAbrams, Inc.

ISBN-101419724010

ISBN-139781419724015

eBay Product ID (ePID)237533863

Product Key Features

Book TitleModerns : Midcentury American Graphic Design

Number of Pages336 Pages

LanguageEnglish

TopicHistory & Criticism, Graphic Arts / Typography, Graphic Arts / General

Publication Year2017

IllustratorYes

GenreDesign

AuthorGreg D'onofrio, Steven Heller

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight77.8 Oz

Item Length11.8 in

Item Width9.8 in

Additional Product Features

Intended AudienceTrade

LCCN2016-961384

TitleLeadingThe

ReviewsThis lavishly illustrated book is a veritable behemoth of midcentury graphic design magnificence. It's a comprehensive resource for students, and a deliciously striking read for anyone interested in this fascinating period of design., I am impressed by the editorial structure. The preliminary chapter on émigrés is very informative. Also, the chapter headed 'Homegrown' includes a number of deserving individuals whom I knew nothing of, other than rare chance glimpses of some individual unattributed pieces., I love this book so much. It's almost as if you had downloaded my brain and retro-engineered a book where I would just plotz over every single illustration. Thank you, thank you, thank you., I am impressed by the editorial structure. The preliminary chapter on migrs is very informative. Also, the chapter headed 'Homegrown' includes a number of deserving individuals whom I knew nothing of, other than rare chance glimpses of some individual unattributed pieces., Among some of the more noteworthy names are Paul Rand and Alexey Brodovitch, however, the book also includes the work of many 'true discoveries', designers whose work although not widely documented, very much contributed to and helped shape this monumental phenomenon., As a fan of what is frequently labelled 'mid-century modern', I've hoped for years for a book that would do the graphic design of the era justice and really scratch below the surface. Luckily, The Moderns absolutely doesn't disappoint.

Dewey Edition23

Dewey Decimal741.60973

SynopsisIn The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were \u00e9migr\u00e9s from Europe; others were homegrown - all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world., In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were migr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world., In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

LC Classification NumberNC998.5.A1