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Microsoft CRM for Dummies by Michael DeLisa and Joel Scott (2003, Trade Paperback)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100764516981

ISBN-139780764516986

eBay Product ID (ePID)2383840

Product Key Features

Number of Pages384 Pages

Publication NameMicrosoft Crm for Dummies

LanguageEnglish

SubjectEnterprise Applications / General

Publication Year2003

TypeTextbook

Subject AreaComputers

AuthorMichael Delisa, Joel Scott

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight19.2 Oz

Item Length9.2 in

Item Width7.5 in

Additional Product Features

Intended AudienceTrade

LCCN2003-101857

Dewey Edition21

IllustratedYes

Dewey Decimal658.81202855369

Table Of ContentIntroduction. Part I: Microsoft CRM Basics. Chapter 1: Looking Over Microsoft CRM. Chapter 2: Navigating the Microsoft CRM System. Chapter 3: Personalizing Your System. Part II: Managing Sales. Chapter 4: Working with Accounts and Contacts. Chapter 5: Creating and Managing Activities. Chapter 6: Using Notes and Attachments. Chapter 7: Using Your E-Mail. Chapter 8: Managing Territories. Chapter 9: Leads and Opportunities. Chapter 10: Using the Product Catalog. Chapter 11: Generating Quotes, Orders, and Invoices. Chapter 12: Sales Literature and Competitors. Chapter 13: Sales Quotas and Forecasting. Part III: Customer Service. Chapter 14: Working with Cases. Chapter 15: The Subject Manager. Chapter 16: Using the Knowledge Base. Chapter 17: Managing the Queues. Chapter 18: Working with Contracts. Part IV: Managing the WorkPlace. Chapter 19: Managing Business Units. Chapter 20: Security and Access Rights. Chapter 21: Implementing a Sales Process. Chapter 22: Business Rules and Workflow. Chapter 23: Running Reports. Part V: The Part of Tens. Chapter 24: Almost Ten Add-On Products. Chapter 25: Ten Ways to Get Help. Part VI: Appendixes. Chapter 26: Imitating Outlook. Chapter 27: Importing and Exporting Data. Chapter 28: Glossary. Chapter 29: Hardware, Networks, and Licenses. Index.

SynopsisMicrosoft CRM, das sind die heiss ersehnten Customer Relationship Management (CRM) Software Anwendungen von Microsoft, die jetzt demnächst auf den Markt kommen und die insbesondere auf den Bedarf kleiner und mittelständischer Unternehmen zugeschnitten sind. "Microsoft CRM For Dummies" ist ein praktischer Leitfaden, der Anfänger und fortgeschrittene Anfänger mit dem Leistungsumfang und der Nutzung dieser CRM Software vertraut macht. Das Buch geht ausführlich auf die wichtigsten Features von Microsoft CRM ein, wie z.B. integrierte Vertriebs- und Servicemodule, Funktionen für das Lead- und Verkaufschancenmanagement, komplette Kontakthistorie, automatisches Ereignismeldungssystem, leistungsfähige Wissensdatenbank sowie spezielle Reporting Tools für die genaue Umsatzplanung und die Auswertung der Geschäftsaktivitäten. Die Vorteile von Microsoft CRM liegen klar auf der Hand: Mit dieser neuen Software können Sie effektiver verkaufen, alle Aktivitäten zentral an einem Ort verwalten, potentielle Interessenten effizient ermitteln und zu Kunden machen, schneller informationsbasierte Entscheidungen treffen, durchgängigen Service anbieten und vieles andere mehr. Darüber hinaus ist Microsoft CRM schnell einzuführen, leicht anzupassen und einfach zu bedienen. Autor Joel Scott gilt international als Experte für erfolgreiches CRM im Bereich mittelständischer Unternehmen. Er ist President und Chef-Trainer der Computer Control Corporation, einem Unternehmen, das sich auf den Vertrieb von CRM Software und entsprechenden Schulungen spezialisiert hat. Ein Band aus der beliebten 'For Dummies'-Reihe., Microsoft CRM For Dummies is the ideal introductory guide to Microsoft s much anticipated entry into the Customer Relationship Management (CRM) software marketplace., Tailor Microsoft CRM to manage records and workflow for your business Find out how to target your sales efforts and become a customer service leader A happy customer is a repeat customer, so how do you make 'em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they're tops on your list. The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun, The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service Provides expert tips and tricks to make the software work more effectively Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses

LC Classification NumberHF5415.5