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Marketing: An Introduction by David Pickton, Rosalind Masterson, Nichola Phillips (Mixed Media, 2017)

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Previous edition winner of the British Book Design and Production Award for Best Use of Cross Media 2014 This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style. Suitable as core reading for undergraduate marketing students. *Interactivity only available through the eBook included as part of paperback product (ISBN 9781526426321). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-13
9781526426321
eBay Product ID (ePID)
238481154

Product Key Features

Author
David Pickton, Rosalind Masterson, Nichola Phillips
Publication Name
Marketing: an Introduction
Format
Mixed Media
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
1210g

Additional Product Features

Title_Author
Nichola Phillips, Rosalind Masterson, David Pickton
Country/Region of Manufacture
United Kingdom

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Marketing: An Introduction by David Pickton, Rosalind Masterson, Nichola Phillips (Mixed Media, 2017)

All listings for this product

item 1 Marketing: An Introduction-Rosalind Masterson,Nichola Phillips,D

item 2 Marketing: An Introduction

item 3 Marketing: An Introduction, Pickton, David

item 4 Marketing: An Introduction by Pickton, David Book The Cheap Fast Free Post

item 5 Marketing: An Introduction by Masterson, Rosalind | Book | condition good

item 6 Marketing: An Introduction

item 7 Marketing: An Introduction by David Pickton, Rosalind Masterson, Nichola...

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Concise Laws of Human Nature by Robert Greene (Paperback, 2020)

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Christopher R Browning (Paperback, 2001)

Save on Adult Learning & University

Type 2 Diabetes Cookbook For Beginners 1500 Days of Easy & Tasty Recipes for ...

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland: Rese

Hundred Years' War on Palestine by Rashid I. Khalidi

The Concise Laws of Human Nature by Robert Greene Paperback, English

Diazepam What No One Will Tell You About Pocket Pharmacy

The Indoctrinated Brain, Michael, MD, PhD Nehls,

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