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Key Marketing Metrics: The 50+ metrics every manager needs to know by David Reibstein, Paul Farris, Phillip Pfeifer, Neil Bendle (Paperback, 2017)
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About this product
Product Information
Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy.Product Identifiers
PublisherPearson Education The Limited
ISBN-139781292212470
eBay Product ID (ePID)238490206
Product Key Features
Number of Pages440 Pages
Publication NameKey Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
LanguageEnglish
SubjectManagement, Advertising, Marketing
Publication Year2017
TypeTextbook
AuthorDavid Reibstein, Paul Farris, Phillip Pfeifer, Neil Bendle
FormatPaperback
Dimensions
Item Height232 mm
Item Weight660 g
Item Width154 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorNeil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
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