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Customer Relationship Management : Concept, Strategy, and Tools by Werner Reinartz and V. Kumar (2018, Hardcover)
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ISBN-13: 9783662553800, 978-3662553800. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain. Concept, Strategy, and Tools.
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About this product
Product Identifiers
PublisherSpringer Berlin / Heidelberg
ISBN-103662553805
ISBN-139783662553800
eBay Product ID (ePID)238729427
Product Key Features
Original LanguageEnglish
Edition3
Book TitleCustomer Relationship Management : Concept, Strategy, and Tools
Number of PagesXxv, 411 Pages
LanguageEnglish
Publication Year2018
TopicCustomer Relations, Probability & Statistics / General, Databases / General
IllustratorYes
GenreComputers, Business & Economics, Mathematics
AuthorWerner Reinartz, V. Kumar
Book SeriesSpringer Texts in Business and Economics Ser.
FormatHardcover
Dimensions
Item Weight47.8 oz.
Item Length10 in
Item Width7 in
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