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Marketing Research : Planning, Process, Practice by Marwa G. Mohsen, Chahid Fourali and Riccardo Benzo (2018, Trade Paperback)

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ISBN-13: 9781446294369, 978-1446294369. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.

About this product

Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101446294366
ISBN-139781446294369
eBay Product ID (ePID)239207021

Product Key Features

Number of Pages432 Pages
Publication NameMarketing Research : Planning, Process, Practice
LanguageEnglish
SubjectMarketing / Research
Publication Year2018
TypeTextbook
AuthorMarwa G. Mohsen, Chahid Fourali, Riccardo Benzo
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight33.1 oz.
Item Length9.8 in
Item Width7.5 in

Additional Product Features

Intended AudienceCollege Audience

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Marketing Research: Planning, Proce..., Fourali, Chahid
item 1 Marketing Research: Planning, Proce..., Fourali, Chahid
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Marketing Research: Planning, Process, Practice, Benzo, Riccardo, Used; Very Goo
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item 3 Marketing Research: Planning, Process, Practice by Benzo, Mohsen, Fourali (2018)
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Marketing Research
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Marketing Research - 9781446294369
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Marketing Research: Planning, Process, Practice by Riccardo Benzo [Paperback]
item 6 Marketing Research: Planning, Process, Practice by Riccardo Benzo [Paperback]
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item 7 Marketing Research: Planning, Process, Practice by Marwa Gad Mohsen, Riccardo...
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Marketing Research by Marwa Gad Mohsen NEW Paperback softback
item 9 Marketing Research by Marwa Gad Mohsen NEW Paperback softback
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Marketing Research: Planning, Process, Practice.by Benzo, Mohsen, Foural PB**
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MARKETING RESEARCH By RICCARDO BENZO ET AL (Paperback) (9781446294369)
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